Case studies · Laundry perfume distributor, Indonesia
Rajawangi: 24% more Google clicks, but not yet more enquiries
Figures measured on 19 October 2026. Search rankings change; we date them rather than imply they are permanent.
Client website: Rajawangi
The challenge
Rajawangi supplies laundry perfume, liquid detergent and ironing aid to laundry businesses across Indonesia, and recruits partners who resell them. Its readers are laundry owners and people looking for a business to start.
What we did
We write the blog on the client's Squarespace site: guides for running a laundry and business-opportunity guides by city, with no promise of guaranteed profit. Every article carries the products and the nearest branch from the client's own material.
The result
Organic clicks rose 24%, from 679 to 844 in a 28-day window, while total impressions fell 5%: fewer searches, better matched. The business-opportunity guides did the work: Batam went from 42 to 86 clicks, Ambon from 2 to 27 and Semarang from 2 to 26. Still open: those readers have not turned into enquiries yet.
What we built and wrote
- The blog: Articles for laundry owners and people looking for a business to start. We gave them one layout: byline, contents, the related Rajawangi products and the nearest branch, all taken from the client's own material, plus three related reads.
- Enquiry tracking: Since 3 September 2026 the site has our enquiry tracker, so we can see which articles bring enquiries and which only bring readers.
What went wrong, and why
The business-opportunity guides are our biggest traffic win here, and they have not brought enquiries yet: readers of the Batam guide sent none in the 28 days to 21 October 2026. We think the reason is intent. These readers are still choosing a business; they are not buying laundry perfume yet. Page-one keywords are also lower than in February (134 to 107).
Measured change, before and after
Measured 22 Oct 2026: 19 Feb 2026 – 18 Mar 2026 compared with 22 Sep 2026 – 19 Oct 2026.
- 679 → 844 organic clicks, Feb–Mar vs Sep–Oct 2026 (+24%)
- #1 'peluang usaha di semarang' (position 1.2)
- 312 articles published (22 Oct 2026)
Clicks rose 24% while total impressions fell 5% — fewer, better-targeted searches. The business-opportunity guides did the work: Batam (42 to 86 clicks/28d), Ambon (2 to 27), Semarang (2 to 26).
Pages that moved (clicks per 28 days)
- peluang bisnis di batam 2026 panduan lengkap untuk warga lokal dan perantau: 42 → 86
- 30 peluang usaha di ambon 2026 modal kecil untung besar: 2 → 27
- peluang usaha semarang 2026 paling cuan: 2 → 26
The honest part
Page-one keyword count is lower than in February (134 to 107), and clicks are slightly below our last update (879 in Aug–Sep, 844 now). The opportunity guides bring readers but not yet enquiries: the Batam guide's readers sent none in the 28 days to 21 Oct 2026.
Source: Google Search Console, read by SingRank System; enquiries from the on-site lead tracker. All client results, dated
SingRank or an SEO bot?
| SEO bot | SingRank | |
|---|---|---|
| Speed and cost per article | Faster and cheaper. That is its real strength. | Slower: research, a fact check and an editor before anything goes live. |
| Where facts come from | Patterns in its model and the pages already ranking. | Official or publisher pages, linked inline, checked by a person. |
| What gets built | Articles. | Articles, plus pages and apps when the business needs them, such as ABLINK's vehicle marketplace. |
| What is measured | Rankings and traffic. | Rankings, traffic and, where the client allows, the enquiries a page brings. |
| When it goes wrong | You find out yourself. | We write it on this page, with the reason and the fix. |
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