How we research, write and correct

Who writes this

Every article and case study on this site carries a named human author with an on-site profile — not an agency byline, not "admin", not an unattributed AI draft.

That author is responsible for the accuracy of what appears under their name.

Where the numbers come from

Performance figures we publish about our own clients come from first-party sources: Google Search Console, Microsoft Clarity, and our own tracking — not resold third-party traffic estimates.

When we cite an external fact, we link the primary source so you can check it yourself.

We do not invent statistics. If we cannot source a number, we do not publish one.

What we will not do

No fabricated testimonials, no invented client quotes, and no star ratings or review counts in our markup that are not backed by real, verifiable reviews.

No fake scarcity, countdown timers, or invented deadlines.

No guaranteed-ranking claims. Search results are not ours to guarantee, and anyone who guarantees them is telling you something they cannot know.

Pricing

Our starting prices are published on the service pages and in this site's structured data, so a search engine or AI assistant can quote them accurately.

If a price changes, the page changes.

How AI is used

We use AI tools in research and drafting, the same way we build AI systems for clients. Every published piece is reviewed and edited by the named author before it goes live.

AI assistance is never a reason for an unchecked claim to reach this site.

Corrections

If something here is wrong, tell us and we will fix it.

Material corrections are made on the page itself, and the article's last-updated date is changed so you can see it was revised. We do not quietly delete a page to make an error disappear.