Case studies · Tuition centre
EduReach: a tuition site that grew to 765 Google clicks a month, then paused
Figures measured on 12 August 2026. Search rankings change; we date them rather than imply they are permanent.
Our work with this client is paused. The figures are from the period when we worked on the site.
Client website: EduReach
The challenge
EduReach is a tuition centre in Singapore for primary and secondary students. Parents search by subject and by area, such as math tuition in Tampines or Malay tuition in Hougang, and want to know the level and how to book before they call.
What we did
We built the Shopify site around levels and subjects, then wrote the blog: a page for each subject and area the centre teaches in, and guides to the Malay assessment books parents look for.
The result
Organic clicks went from 505 in the 28 days to 11 June 2026 to 765 in the 28 days to 12 August. Keywords on Google page one went from 28 to 65 over the same months. Still open: the rise is recent and part of it comes from the last three days, and our data stops on 12 August 2026, when the account was paused. We cannot say whether it held.
What we built and wrote
- The website: A Shopify site for a tuition centre, built so parents can find the right level and subject and book without calling first.
- The blog: 47 articles between November 2025 and August 2026: tuition pages by area and subject, and guides to Malay assessment books for primary and secondary levels.
What went wrong, and why
Some of our pages competed with each other. Tampines math tuition has two of our articles, and Hougang science tuition has three. Google then has to choose between our own pages. In June 2026 clicks also fell by about a third (505 to 329 in 28 days), and we did not find one clear cause. The account was paused in August 2026, before we merged the overlapping pages.
SingRank or an SEO bot?
| SEO bot | SingRank | |
|---|---|---|
| Speed and cost per article | Faster and cheaper. That is its real strength. | Slower: research, a fact check and an editor before anything goes live. |
| Where facts come from | Patterns in its model and the pages already ranking. | Official or publisher pages, linked inline, checked by a person. |
| What gets built | Articles. | Articles, plus pages and apps when the business needs them, such as ABLINK's vehicle marketplace. |
| What is measured | Rankings and traffic. | Rankings, traffic and, where the client allows, the enquiries a page brings. |
| When it goes wrong | You find out yourself. | We write it on this page, with the reason and the fix. |
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