Case studies · Prebiotic fibre supplements
ADVAGEN: 13 articles in three weeks, first results in January 2027
Figures measured on 31 October 2026. Search rankings change; we date them rather than imply they are permanent.
Client website: ADVAGEN
The challenge
ADVAGEN sells two prebiotic fibre supplements in Singapore, Prebio and PrebioTrim, across three separate WordPress sites: the shop and one site per product. Health products have strict advertising rules here, so every sentence about the body has to be one the Health Sciences Authority allows. The client wanted to judge us on buyers from search, not on traffic.
What we did
We write articles on the two product sites that answer what buyers ask before they choose a fibre supplement: which fibre, how much, side effects, probiotic or prebiotic. Health facts come only from official health bodies and clinical publishers, and product facts only from ADVAGEN's own pages. Each article links to the product in ADVAGEN's own shop. We agreed the measure with the client up front: clicks to buy and sales by channel, compared month by month.
The result
There is no result to show yet, and we will not invent one. October 2026 is the agreed starting point: our tracker logged 25 clicks to the shop from 19 to 31 October (16 for Prebio, 9 for PrebioTrim), 12 of them from search engines. We compare each month from November 2026 to January 2027 and will add the numbers here.
What we built and wrote
- The articles: 13 articles from 15 to 31 October 2026, 11 on the Prebio site and 2 on the PrebioTrim site, in ADVAGEN's own page layout. This one answers a question buyers were already searching: the product's side effects.
- Clicks-to-buy tracking: Since 19 October 2026 our tracker on both product sites logs every click to the shop. The client's dashboard shows it month by month, per product and per channel.
- Search titles: On 16 October 2026 we rewrote the search titles and descriptions of three of ADVAGEN's own pages, using only wording already on each page.
What went wrong, and why
Our first four articles read like research reports, with counts of clinical trials and of AI answers. That was the wrong format for buyers, so on 19 October 2026 we rewrote all four in plain language. Still open: our tracking runs on the two product sites but not on the shop checkout, so for now we can count clicks to buy, not orders.
SingRank or an SEO bot?
| SEO bot | SingRank | |
|---|---|---|
| Speed and cost per article | Faster and cheaper. That is its real strength. | Slower: research, a fact check and an editor before anything goes live. |
| Where facts come from | Patterns in its model and the pages already ranking. | Official or publisher pages, linked inline, checked by a person. |
| What gets built | Articles. | Articles, plus pages and apps when the business needs them, such as ABLINK's vehicle marketplace. |
| What is measured | Rankings and traffic. | Rankings, traffic and, where the client allows, the enquiries a page brings. |
| When it goes wrong | You find out yourself. | We write it on this page, with the reason and the fix. |
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