EnterpriseSG's PSG Digital Marketing Grant Ended 29 Sep 2026

EnterpriseSG's PSG digital marketing grant ended on 29 September 2026, and the EDGE Grant replaced it from 30 September. The last EnterpriseSG PSG directory we counted, on 30 September, listed 57 digital marketing packages: 32 of 57 mentioned SEO and 26 mentioned paid search. EDGE's overview page doesn't name marketing, SEO or advertising.

An earlier version of this page, published earlier on 30 September 2026, described PSG as open. We corrected it the same day. This page now covers what the change means if you planned to fund SEO or ads with a grant, and it keeps our census of the last EnterpriseSG PSG directory as a record. Our SEO pricing guide for Singapore flagged the 29 September date ahead of time.

Key takeaways

• EnterpriseSG's PSG ended on 29 September 2026. From 30 September, EnterpriseSG points businesses to the EDGE Grant. Existing EnterpriseSG PSG projects continue to be processed, and claims go through the Business Grants Portal on completion. PSG run by other agencies moves to EDGE in phases from November 2026.
• EDGE's overview page doesn't say whether it funds marketing, SEO or ads. It describes 8 business areas and over 150 activities, and Automation & Digitalisation includes a pre-approved digital solutions route. Open that list, filter for marketing, and get any answer in writing.
• The last PSG directory held 571 entries (all agencies). 57 were digital marketing packages, and 32 of 57 mentioned SEO. 26 of 57 mentioned paid search.
• Ad spend was never answered. The package blurbs ran to about 60 words of marketing copy, so silence on the ad budget was never evidence either way.
• Not known: whether marketing packages are on EDGE's pre-approved solutions list. We didn't open it.

What the 57 digital marketing packages in the last PSG directory mentioned, counted on 30 September 2026.

What changed on 29 September?

EnterpriseSG's PSG page now says: "EDG, MRA and PSG ceased on 29 September 2026. From 30 September onwards, apply for business grant support under the EDGE Grant." If you already had a submission or project, it says these "will continue to be processed" and you may submit claims through the Business Grants Portal once the project is complete.

If you hadn't applied yet, two sources give two dates, so here they are separately. EnterpriseSG's PSG page says EDG, MRA and PSG all ended on 29 September. GoBusiness's FAQ says submissions made before 30 September 2026 are still assessed, and the three schemes take no new applications after that date. It describes EDGE as one grant that merges them.

PSG run by other agencies is different. The same FAQ says those agencies "will continue to support" activities specific to their sectors while they move to EDGE in phases from November 2026. That doesn't cover the EnterpriseSG digital marketing packages we counted.

The EDGE Grant page describes the replacement. Here's how the two compare, going by the official pages.

	PSG (EnterpriseSG), ended 29 Sep 2026	EDGE (EnterpriseSG), from 30 Sep 2026
Support level	"Up to 50% of eligible costs for local SMEs"	A higher ceiling for SMEs (70%) than non-SMEs (50%); differs by activity
Cap	Up to $30,000	Up to S$100,000 a year across all activities, refreshed on 1 April
How you choose	A pre-approved solution from a list; the quote had to match the package	8 business areas and over 150 activities, including a pre-approved digital solutions route; a BizSG recommender
Paying	No payment or deposit before applying	Reimbursement: claim after the activity is completed and fully paid
Marketing named?	The PSG FAQ named digital marketing	The overview page doesn't name marketing, SEO or advertising; we didn't open the pre-approved solutions list

The official pages leave three gaps open.

1. Marketing. The EDGE overview doesn't name marketing, SEO or advertising. The GoBusiness EDGE FAQ lists generic solutions such as customer, HR, sales and inventory tools, and doesn't name digital marketing. The PSG FAQ did. That doesn't mean EDGE excludes marketing. It just isn't stated.

2. Pre-approved solutions. EDGE keeps a pre-approved route. Opening Automation & Digitalisation on the EDGE page in a browser on 30 September 2026 shows these activities:

   • Single-function Digital Solutions: pre-approved digital solutions for specific functions, with an application outcome in 1 week.
   • Pre-scoped Equipment, Integrated Enterprise Systems, Large-scale Automation and Large-scale Digital Transformation.

   We didn't open the "View all solutions" list, so we don't know whether digital marketing packages are on it. Open it and filter for marketing before you assume anything. GoBusiness also says EnterpriseSG PSG solutions no longer appear in its directory from 30 September.

3. Timing. PSG didn't support retrospective applications, meaning no payment or deposit before applying. EDGE's overview says only that claims come after full payment. Its timing rules for applications aren't on that page, so check them before you sign or pay anyone.

What does the PSG digital marketing grant look like in its last directory?

PSG's directory described itself as a way to search and filter all PSG solutions by sector, solution, equipment or vendor. On 30 September 2026 it held 571 entries: 401 IT solutions and 170 pieces of equipment. We loaded every page, read every entry and counted. That makes this a record of the last list, not a guide to what you can buy today. A PSG grant for digital marketing meant choosing a package from it.

What we counted	Count	Out of
Entries in the directory	571	all
Category "Digital Marketing Packages"	57	571
Packages that mentioned SEO	32	57
Packages that mentioned paid search	26	57
Packages that mentioned both	24	57
Packages that mentioned neither	23	57
Packages that mentioned Google Business Profile, Maps or local SEO	2	57
Packages that mentioned reporting, tracking or analytics	12	57
Entries in any category that mentioned SEO	37	571

All 57 packages were typed IT Solution. The PSG page described the route in three steps: pick a solution, get a quote from the vendor, apply.

SEO usually travelled with paid search

SEO was among the most common promises in the category. 32 of 57 packages mentioned it, and 24 of those also mentioned paid search. Only 8 mentioned SEO without paid search. Of the 23 packages that mentioned neither, 9 mentioned social media, 10 content and 2 websites.

Local search was nearly absent

Only 2 of 57 packages mentioned Google Business Profile, Maps or local SEO.

• Who it matters to: an aircon servicing firm, a dental clinic, any business customers find by location.
• What the list did: it barely touched it.

Our guide to Google Business Profile optimisation in Singapore covers the local side.

Few packages mentioned reporting

• 12 of 57 packages mentioned reporting, tracking or analytics.
• 45 of 57 used none of those words.

Each entry showed a description, a vendor and a supporting agency, but no fee, so we say nothing about cost.

Where is the PSG grant vendor list now?

That old list was the public PSG Solutions Directory on GoBusiness, which is where we counted.

1. GoBusiness says EnterpriseSG PSG solutions no longer appear in that directory from 30 September 2026.
2. Solutions supported by other agencies remain browsable there.
3. For EDGE, EnterpriseSG points you to the BizSG grant recommender.

A listing was never a recommendation, and we come back to that below.

Did the PSG grant ever cover ad spend?

It never said. Those 57 package blurbs ran to a median of 59 words and a maximum of 76. That's marketing copy, and it rarely states what a package excludes. None of the 571 entries mentioned ad spend. With blurbs this short, that tells you nothing about whether it was covered.

PSG's page did say two things about the quote. Items and costs had to match Annex 3 of the selected pre-approved solution package. And "only the actual purchase of the pre-approved solution is supported", which the page said excludes other related administrative fees and charges such as delivery and installation.

Those lines describe the old scheme and don't settle the ad budget either way. They still give you a question for any vendor: which items in the quote match the approved scope, and which sit outside it?

Assuming wrong costs real money. Say you plan 3 months of ads. If a grant scheme doesn't cover the ad budget, you pay all 3 months yourself, on top of any package fee. Ask for the answer in writing, in the quote, before you commit.

What happened to EDG, MRA and the tax rules?

EDG and MRA stopped the same day, and GoBusiness says EDGE streamlines them and PSG into a single grant.

The Double Tax Deduction for Internationalisation is a tax scheme, not a grant, and GoBusiness still listed it on 30 September. According to its listing, it lets Singapore-based companies claim a 200% tax deduction on qualifying costs of expanding abroad. The focus is overseas, so a campaign aimed only at customers in Singapore doesn't obviously fit.

For most local firms, ordinary tax rules matter more. IRAS says deductible expenses are generally those "wholly and exclusively incurred" in producing income, and its examples of deductible expenses include advertisement. That isn't tax advice. Whether a particular SEO fee qualifies is a question for your accountant.

Which route fits which company?

This is our view, not a rule.

Your situation	Check this first	Why
You already have an EnterpriseSG PSG project	Your existing submission	The pages say ongoing projects continue and claims go through the Business Grants Portal on completion
You want grant support for SEO or a marketing service	EDGE's pre-approved solutions list under Automation & Digitalisation, filtered for marketing, and the BizSG recommender	The overview page doesn't say whether marketing is covered, and we didn't open the list
You want an agency to run Google Ads	Ask in writing whether the ad budget is in the quote	No official page we read answers it
You sell to customers overseas	The Internationalisation area of EDGE, and the tax deduction	Both describe overseas activity
None of these fits, or you want no lock-in	Pay directly and keep every invoice	IRAS's test is about the expense, not about a grant

We make two calls. Don't plan around a grant for marketing until EDGE's own pages confirm the activity. And don't pick an agency because it mentions a grant. Pick it for what it will do.

What to do this week

1. If you have an ongoing EnterpriseSG PSG project, keep going. Claims continue through the Business Grants Portal once the project is complete.
2. Otherwise, read the EDGE Grant page. Go to Search for Activities, then Automation & Digitalisation, open "View all solutions" and filter for marketing before you assume anything. Then check eligibility and try the BizSG recommender.
3. Don't pay or sign before you have applied. PSG's no-deposit rule was a PSG rule. EDGE's timing rules aren't on its overview page, so check them first.
4. Ask each vendor four questions, in writing. Is your quote EDGE-supportable, and under which activity? Is any ad budget in it, and who pays the ad platform? Which deliverables are the SEO ones, month by month? Who owns the Google Business Profile, analytics and website accounts if we stop?
5. Compare what you'd pay after any grant, not the headline. Ask any agency, us included, for an unfunded quote and set the two side by side, including any minimum term.
6. Decide your yardstick before you sign. Pick one number to check at three months, such as impressions in Search Console, and write it into the agreement.
7. Keep your Corppass to yourself. The GoBusiness PSG page warned companies against letting vendors file grant applications or claims with it.

Here's the strongest objection: surely a package that was on the PSG list is still fine to buy? GoBusiness says a listing isn't an endorsement or recommendation by the agencies involved. It tells companies to do their own due diligence. A listing said the scope was approved under EnterpriseSG's scheme, which has now ended. It never said the work would rank.

Method

On 30 September 2026 we loaded every page of the public PSG Solutions Directory in a logged-out browser, with page size 100 and no search term. That returned 571 entries. We read each entry's title, category, sector, vendor and description, and matched fixed text rules against title and description. One line for the record: an earlier version of this page, published earlier on 30 September 2026, described PSG as open, and we corrected it the same day.

What was and wasn't pre-registered

Here is the order of events:

1. While testing the page we saw the directory's own search for "SEO" show 36 results, before we wrote the SEO and paid-search rules.
2. We then pre-registered the question ("how many solutions are digital-marketing or SEO packages, and how many mention paid search") and three definitions: SEO, paid search and the category.
3. After counting, we added the ad-spend, local-search, reporting, social media, content and website definitions. They were not pre-registered.

Our headline claim is the counted result, not the pre-registered wording.

Our rules are in the published script, and every figure in the census reproduces from the CSV. SEO means "SEO" or "search engine optimisation". Paid search means "SEM", "search engine marketing", "Google Ads", "pay-per-click" or "PPC".

Category means Digital Marketing Packages, as the directory labelled it. Other matches are single-word or short-phrase text rules, listed in the script.

How we checked our count

We hand-checked the SEO flag only: 30 flagged entries and 30 unflagged. All 30 flagged entries contained a genuine SEO mention, though one was social-platform SEO, not Google SEO. We found no missed SEO mention among the 30 unflagged entries.

We didn't hand-check paid search, ad spend, local search, reporting, social media, content or website. Treat those counts as keyword matches.

Limits

• A keyword count isn't a quality score. We counted mentions in vendor descriptions. We didn't test any package or judge any vendor.
• The blurbs were short. At a median of 59 words, silence on any topic, ad spend included, isn't evidence.
• The directory changed. This is one snapshot, taken on the day EnterpriseSG PSG solutions were due to leave it.
• No fees. The entries we read showed none, so we make no claim about price.
• Agency. In the directory cards we scraped, all 57 digital marketing packages listed Enterprise Singapore as the supporting agency. The public CSV has no agency column.
• EDGE is only partly read. We read the overview page and the GoBusiness FAQ, and opened Automation & Digitalisation in a browser. We didn't open the "View all solutions" list, so we can't say whether marketing packages are on it.
• We name no vendor. We rate no one, listed or not.

This CSV, linked in the citation box below, has one row per directory entry and no vendor names.

Cite this

SingRank, "EnterpriseSG's PSG Digital Marketing Grant Ended 29 Sep 2026", singrank.com, census data collected 30 September 2026. Dataset: singrank-psg-directory-census-2026.csv, with the deviations log beside it. Please quote each figure with its base, such as 32 of 57 packages, and keep the date.

We don't offer a grant-funded package

No directory entry named SingRank as its vendor or in its description (30 September 2026). We don't claim that any of our services is supportable under EDGE.

What we do offer is a price on the page. Our pricing page lists the Premium Starter plan at S$500 a month with a three-month minimum, so that plan's minimum commitment is S$1,500. Ad spend and content production are separate from management fees, and we agree both before campaigns start. Rankings, AI recommendations and sales can't be guaranteed.

If you'd rather have a written scope, request a free visibility check. We'll tell you plainly what we can and can't say about grants.

FAQ

Is there still a PSG grant for SEO?

As far as the official pages show, not from EnterpriseSG. Its PSG stopped on 29 September, and it points new applicants to EDGE from 30 September. Before it ended, 32 of the 57 digital marketing packages in the directory mentioned SEO. PSG run by other agencies continues while it moves to EDGE in phases from November 2026.

Is there a PSG grant for Google Ads?

EnterpriseSG's PSG has ended, and it never stated whether the ad budget was covered. The directory's blurbs were silent on it. PSG run by other agencies is moving to EDGE from November 2026. EDGE's overview page doesn't name advertising, so ask any vendor in writing.

What were the PSG grant requirements?

The last EnterpriseSG page asked for a company registered and operating in Singapore, at least 30% local equity, and group turnover of no more than S$100 million or no more than 200 employees. You also had to apply before paying any deposit. Those were PSG rules; check EDGE's own.

Does EDGE fund SEO or Google Ads?

The EDGE overview page doesn't say. It doesn't name marketing, SEO or advertising. Its Automation & Digitalisation area has a pre-approved digital solutions route, but we didn't open that list, so we don't know whether marketing packages are on it. Open it, filter for marketing, then get the answer in writing before you pay.

Is SEO tax deductible in Singapore?

IRAS says deductible expenses are generally those wholly and exclusively incurred in producing income, and its examples include advertisement. Whether a specific SEO fee qualifies depends on the facts. Ask your accountant.

What happens if I already applied for PSG?

For the PSG digital marketing grant and its siblings, EnterpriseSG says existing submissions and projects "will continue to be processed". You may submit claims through the Business Grants Portal once the project is complete.